Tips on How to Utilize Google My Business for Free Marketing
Did you know that 7.5 million small businesses in the United States are at risk of closing in 2020?
There are only 30.7 million small businesses operating in the United States, and more than 64% of new jobs are created because of small businesses. With the threat of COVID-19 being the reason why so many small businesses are struggling to stay open, you may be looking into Google My Business as an option to help your company stay afloat.
Are you wondering how to use Google My Business to boost your company’s marketing capabilities?
We’ve got information to help you in this guide. Keep reading to learn more!
What Is Google My Business?
Google My Business is a tool that allows you to manage the profile your business has on Google. Developing a Business Profile on Google will add the name of your business, your business location, and the category of your business to Google.
Adding this information will then allow Google to add a Business Profile for your company. A Business Profile allows customers to add photos, leave reviews, ask questions, and answer your business questions.
Without a Google My Business account, you can’t manage the post reviews or the displayed information.
Google My Business allows you to manage, enhance, and access all of the information on your Google Business Profile.
How to Use Google My Business to Market Your Business
Thankfully, Google My Business is a free tool that you can use to market your business. If you’re financially struggling as a result of COVID-19, using this free marketing tool can help your business to survive (if not thrive) during the pandemic.
Here are a few tips that’ll help you understand how to use Google My Business to begin marketing:
Start Engaging With Your Customers
In Google My Business profile, you can interact with your customers! This means that you’ll have the opportunity to respond to any reviews that are posted, answer questions that potential customers are leaving, allow individuals to message you directly, and manage your social media platforms!
Start Working on Your Local SEO
SEO may seem like a foreign concept, but you can get better insights into what local SEO would work for your business. You can access local keywords that you can start using in your Business Profile on your Google My Business dashboard.
Post Special Offers or Updates
When you get a Google My Business account, you’ll be able to post information about your business. These include your contact information, your address, and what hours your business is open.
However, you can also post information about any offers that your business is currently having. Depending on what type of offer you’re posting to your Google My Business profile, you can help to increase visits to your storefront or increase your sales!
Understanding Why You Need to Utilize Google My Business
Having a solid understanding of how Google My Business can help to keep your business afloat during the pandemic. There are many ways that Google My Business can help to increase traffic to your business, which will ultimately lead to increasing your sales!
Are you looking for free assistance in setting up your Google My Business account? Click here to learn how we can help you!